Explain the typical range (often 3.5% to 20% depending on the loan type) and mention options like FHA or VA loans that have lower (or zero) down payment requirements.

Define closing costs (lender fees, title insurance, appraisal fees, taxes, etc.) and provide an estimated range, usually 1% to 5% of the home's price.

Strongly encourage a professional home inspection to uncover potential issues and provide peace of mind, even if not strictly required by law. Explain how an inspection report can be used for negotiations.

Provide a general timeline, but explain it depends on factors like market conditions and securing financing. Highlight how your expertise helps navigate the process efficiently.

Showcase your local knowledge by describing current conditions (e.g., buyer's vs. seller's market, typical days on the market) and link to your market reports.

Offer a free comparative market analysis (CMA) to estimate their home's value based on recent local sales and market trends. Link to your CMA request form.

Detail your marketing strategy, including professional photography, virtual tours, listing on the MLS and your website, and social media promotion. Emphasize your unique selling points.

Advise on decluttering, deep cleaning, making minor repairs, and enhancing curb appeal. Mention the value of professional staging and link to any relevant resources.

Give a realistic average timeline for your local market and mention the factors that can influence the speed of a sale (pricing, condition, market conditions, etc.).

Be transparent about your commission structure and explain the value and scope of the services you provide in return. Note that commission terms are part of a written agreement.

Use this as an opportunity to "shine" by showcasing your experience, track record of success, client testimonials, and dedication to getting the best results for your clients.